BASF Product Brochure
Being the number one chemical supplier in the automotive industry, DWHQ was tasked to build a brochure that would increase BASF’s brand and product awareness by providing a differentiated customer-relevant approach and increasing its market share in Asia.
With our experience in brand creation, DWHQ created an image brochure printed on a tactile, avant-garde paper made with potato starch that encapsulated the idea of a partnership and sustainability in Asia. The idea was to steer away from complex chemical technicalities and translate these contents into customer-oriented information that they can relate to. In addition, real-life images were pieced together to form a harmonious image that explains from the chemistry level to the end product stage.
