Merck Serono

Saizen Exhibition China

DWHQ was tasked to design and oversee the fabrication of the Saizen exhibition booth in China, Xi An .

With the stiff competition within the exhibition area, DWHQ proposed an open concept booth where visitors can roam freely around the booth. Each section of the booth had an interactive touchpoints with the audiences, such as game booth, medical devices displays, etc. To attract more attention, the logo is lighted at the top middle portion of the booth and spins in a clockwise direction.